Does the sustainability program you’re designing need an added boost to encourage participation? Do you need a high response rate on an environmental survey? Sometimes people need “a little something extra” before they will participate. With 84% of Canadians collecting AIR MILES® reward miles, this can be the extra incentive you need to increase uptake. C3 and AIR MILES for Social Change are partners in our mutual efforts to support environmental sustainability. Leveraging the popularity of AIR MILES reward miles is a cost effective way to stimulate program participation or survey response.